Irene Ashu is an accomplished producer, creative director, and choreographer with a passion for creating exceptional live shows, campaigns, experiential events, runway shows, and fabrication/interior builds. Hailing from Cameroon in West Africa, Irene's upbringing in a vibrant and rhythmic culture naturally propelled her toward a successful creative career. Additionally, Irene is the Founder & CEO of Studio 93. Studio 93 is a creative agency and production company based in Los Angeles.
In addition to her creative achievements, Irene holds a Bachelor of Science in Economics & International Studies from the University of California, Irvine. She further solidified her expertise by earning an MBA with a focus on Business Administration & Marketing from Pepperdine University. This unique combination of education and creative experience showcases the multifaceted nature of Irene's work.
Throughout her career, Irene has collaborated with renowned artists and brands, including Yeezy, Moncler, Yves Saint Laurent Beauty, Lacoste, Tiffany & Co., Palm Angels, UGG, Nike, Under Armour, Stuart Weitzman, FILA, Victoria's Secret, Guerlain, Calvin Klein, PROSE, Jaded London, SKIMS, Serena By Serena Williams, Hollister, Rosaluna Mezcal, VANS, Macallan, Equinox, Apple, Sony, Google, Android, Toyota, Thousand Fell, and Huawei Technology. Additionally, Irene has had the privilege of working with a diverse range of music artists, such as Kanye West, Nicki Minaj, Saweetie, Chris Brown, Big Sean, SZA, Lady Donli, Superfruit, Jennifer Hudson, David Guetta, Afrojack, DJ Carnage, Wiz Khalifa, TY-$, SchoolBoy Q, Teyana Taylor, WIZKID, Fanny Neguesha, Aluna George, Jeremih, SHIN, Carrie Underwood, Little Mix, Bebe Rexha, Major Lazer, Arashi, and many more.
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