Irene Ashu is a multi-faceted executive producer & creative director. Originally from Cameroon in West Africa, Irene grew up in a bright, vibrant, and rhythmic culture that ushered her into a creative career. Irene obtained her MBA from Pepperdine University with an emphasis in Entertainment Marketing & Branding. In addition, Irene has a Bachelors Of Science in Economics & International Relations from the University Of California Irvine.  Ashu’s artistry is influenced by African culture, movement, and technology. 

Ashu has worked with notable artists and brands such as Yeezy, Nike, Under Armour, Stuart Weitzman, FILA, Victoria’s Secret, Guerlain, Tiffany & Co., Yves Saint Laurent Beauty, Calvin Klein, PROSE, SKIMS, Moncler, Serena By Serena Williams, Hollister, Rosaluna Mezcal, VANS, Macallan, Equinox, Apple, Sony, Google, Android, Toyota, Thousand Fell, & Huawei Technology. 

Additionally, Ashu has worked with an array of music artists such as Kanye West, Nicki Minaj, Saweetie, Chris Brown, Big Sean, SZA, Lady Donli, Superfruit, Jennifer Hudson, David Guetta, Afrojack, DJ Carnage, Wiz khalifa, TY-$, SchoolBoy Q, Teyana Taylor, WIZKID, Fanny Neguesha, Aluna George, Jeremih, SHIN, Carrie Underwood, Little Mix, Beba Rexha, MAJOR LAZER, Arashi, and more.